PERAN KEPERCAYAAN MEMEDIASI PENGARUH PERSEPSI NILAI TERHADAP NIAT BELI BREW ME TEA SECARA ONLINE
نویسندگان
چکیده
This research was conducted in Brew Me Tea produced by PT. Bali Lights Anugerah Pertiwi Denpasar. study used 100 respondents using purposive sampling. Data collected a questionnaire with 15 indicators measured five-point Likert scale and analyzed path analysis. The results show that perceived value trust have significant positive effect on the purchase intention, Trust significantly mediates relationship between intention. These confirm good perception of can increase product thus will affect consumers' intention product.
 Keywords: Trust, Perceived Value, Purchase Intention
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ژورنال
عنوان ژورنال: E-Jurnal Manajemen
سال: 2022
ISSN: ['2302-8912']
DOI: https://doi.org/10.24843/ejmunud.2022.v11.i04.p03